NEWS November 10, 2011 – AXDEV at the 4th European CME Forum Join our discussion: Affecting patient outcomes and clinical practice. A paradigm change? April 1, 2011 AXDEV Europe Founded AXDEV is delighted to announce the opening of their European office in Munich, Germany effective April 1, 2011. With the addition of AXDEV Europe, AXDEV is well positioned to build on their international expertise and provide additional support to their clients across the globe.

About AXDEV AXDEV is your partner for optimizing the performance of professionals, teams, and organizations in healthcare and pharma. Areas of focus: Assessment & Evaluation: mixed methods research, literature reviews, systematic reviews, clinical decision mapping, contextual & behavioral analysis, educational needs & gap assessment, outcomes research and evaluation, sales effectiveness evaluation Change management: Transformational change strategies, tactical planning, stakeholder mapping, communication planning, conflict resolution, group facilitation, balanced scorecards, leadership planning, critical competency mapping Strategic planning: Evidence based strategies in market access, medical education and professional development, performance improvement, marketing, multi-channel marketing Training/coaching: Conception, production & deployment, translation & localization, train the trainer programs, faculty training, accreditation of programs Facilitation: Guidance of groups towards consensus, recognition of diverse cultures, identification of group dynamics and issues, conflict management and resolution. Our clients in healthcare are universities, medical societies, hospitals, governments and leaders in the pharmaceutical industry. The methodologies developed by AXDEV are increasingly applied in other industries like aerospace, manufacturing and automotive.

Leadership Thomas Kellner has been appointed the Managing Partner for AXDEV Europe. Thomas holds a medical degree from the University of Munich. After his internship he began working as an e-strategy consultant in a new media company, quickly rising to leader of the healthcare division. He joined MSD (Merck in the US) to develop multi-channel marketing and managed the univadis® portal, an information service and education source for healthcare professionals available in more than 35 countries. More than 750,000 physicians are registered on univadis®. It attracts millions of additional customer contacts a year for MSD/Merck and has become an industry leading initiative. He held various international positions over the 10 years while at Merck, including leader of the global medical education strategy. Thomas is program faculty chair and member of the board of directors of the Global Alliance of Medical Education. He recently founded AXDEV Europe as Managing Partner, a subsidiary of AXDEV Group in Canada.

CONTACT AXDEV Europe Ammerthalstrasse 4 - 6 85551 Kirchheim Germany e-mail institute@axdevgroup.com Phone +49 89 427 51 268 Fax +49 8106 3772420 Mobile +49 172 8660296 www.axdev.eu