Who is AXDEV?
Experts in the field of optimizing the performance of professionals, teams, and organizations. AXDEV has an evidence-based record of identifying the issues and challenges undermining optimal performance, diagnosing the cause, and evaluating the impact of solutions targeted to overcome those challenges.


What does AXDEV do?
AXDEV has developed unique, reliable, and rigorous methods to assess the performance of professionals, teams, and organizations. Our approach enables a clear understanding of the Knowledge, Skills, Attitudes, Behaviors, and Contextual (KSABC) elements that facilitate or interfere with optimal performance.


Why is this expertise needed?
Professional and organizational performance challenges are complex. AXDEV’s proven performance assessment methodologies provides clear direction for decision-makers, fosters greater credibility, and helps control bias and conflict of interest.

Did you know that AXDEV also offers?

  • Mediation and conflict resolution services
  • Organizational change readiness assessment
  • Environmental Scan (Systemic, Thematic)
  • Outcomes Assessment (program evaluation)
  • Consultation in Educational Design and Andragogy (Adult learning)
  • Professional, team and organizational behavior profiling
  • Leadership, professional coaching and mentoring
  • Expert facilitation and evaluation of international collaborations and initiatives (including Private-Public Partnerships)
  • Consultation on strategic and operational planning
  • Consultation on transformational change
  • Organizational Wellness Programs


January 2020

AWARD FOR EXCELLENCE IN EDUCATIONAL DESIGN – Alliance for Continuing Education in the Health Professions

AXDEV is honored to have taken the stage and be a part of a great award winning education program, with our collaborators:  the American Academy of Physician Assistants (AAPA), the American Association of Nurse Practitioners (AANP), Integrated Learning Partners (ILP), the Obesity Medicine Association (OMA), and AXDEV Group.  The award winning initiative, entitled:  Primary Care Obesity Management Certificate Program was recognized at this year’s Annual conference of The Alliance for Continuing Education in the Health Professions in San Francisco.

Our team was honoured to work with these partners and proud to be recognized!

Acceptance and plaque



November 2019,

Businesswomen of Quebec Network Award

Congratulations to Suzanne Murray, winner of the 2020 “Economic Development – Certified Women-Owned Business” award presented to her by the Businesswomen of Quebec Network (Réseau des Femmes d’Affaires du Québec).


With 23 successful years in international business, Suzanne is an inspiration and motivation for all women and entrepreneurs and demonstrates that it is possible to succeed in business while maintaining a professional and personal life balance. Mother, life partner, citizen and entrepreneur, a well-deserved honor! Bravo Suzanne!



March 2019,

First women-only business Mission to Japan with the Asia Pacific Foundation of Canada

Suzanne Murray, CEO & Founder of AXDEV Group is very honored to participate in the first women-only business Mission to Japan, April 1-3, 2019 organized by the Asia Pacific Foundation of Canada


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February 2019

SACME 2019

Incorporating Qi into a BlendIMG_0402-croped Learning Program: The Primary Care Obesity Certificate Management Program poster presentation. 

Congratulations to co-presenters #AAPA Eric D. Peterson and #AXDEVgroup SophiePeloquin  and Co-Authors https://goo.gl/gdSfDz




February 2019

SACME 2019

Congratulations to AXDEV Sophie Peloquin and Boston University Julie White for co-presenting at SACME

Safe and Competent Opioid Prescribing Education (SCOPE of Pain): The Effect of Mandatory Education on CME Outcomes https://goo.gl/jFgaK9



February 2019

WELCOME to Ginny Jacobs-Halsey

GJacobs-Halsey_headshotAXDEV is proud to announce that Ginny Jacobs-Halsey has joined AXDEV Global as Director of Strategy and Performance. 

It is with great pleasure and honor, that AXDEV welcomes Ginny Jacobs-Halsey, as Director of Strategy and Performance, in AXDEV’s U.S. organization, AXDEV Global Inc.

Ginny Jacobs-Halsey, M.Ed., MLS, CHCP, FSACME has more than 30 years of organizational development, educational planning, human resource, and accreditation experience across a wide range of corporate and academic settings. Her previous corporate experience included a management consultant role in the financial services industry, a human resource consultant position within the publishing industry, a business development and marketing director position within a survey and assessment firm, and a disability manager within a fast-paced operations and information technology division.

Ginny has successfully participated in dramatic organizational shifts by orchestrating workforce planning for mergers & acquisitions, promoting the adoption of new technologies, navigating organizational restructuring, and implementing process and work flow redesign. She has extensive experience as a change agent delivering education consulting services focused on improving the performance of healthcare teams and addressing the need for safe, high-quality patient care.

In her previous role within the business school, Ginny led the development of non-degreed executive education for mid- and senior-level business leaders. She is proud to have represented the school in its partnership with the Mayo Clinic to develop a business curriculum for healthcare executives. She expanded the Center’s customized program portfolio by tailored educational solutions to the needs of an impressive list of Fortune 500 business clients.

Ginny completed an inter-professional Bachelor of Science degree in Business and Psychology. She holds two Masters degrees – one in Education and one in the study of the use of technology in corporate training programs and is currently completing her coursework for a doctoral program specializing in Human Resource Development (HRD) at the University of Minnesota’s College of Education and Human Development.

Please join us in welcoming Ginny Jacobs-Halsey in our leadership team.


Suzanne Murray

Founder and CEO

AXDEV Group, (Headquarters), Global (USA) & Europe GmbH

8, Place du Commerce, Suite 210

Brossard, Quebec, Canada, J4W 3H2


Phone: +1 450-465-2011

1-888-282-9338 (U.S. & Canada) Fax: +1 450-465-1155



January 2019

Please Join Suzanne Murray, CEO and Founder or AXDEV Group, as she discusses Multi-Stakeholder Collaboration to Optimize the Performance Improvement Process: The Elements for Success at the 44th Annual Conference of Alliance for Continuing Education in the Health Professions (ACEhp)
-January 24, 2019 | Gaylord National Resort & Convention Center | National Harbor, MD Room: Chesapeake 10-12

Alliance 2019





October, 2018



PAM 3_photoIt is with great pleasure and honor, that AXDEV welcomes Ms. Pam McFadden, as Vice President of Strategy and Performance, to lead its U.S. organization, AXDEV Global Inc.

Pam has worked at UNTHSC (University of Texas Health Science Centre) for more than 25 years. She oversaw the growth of what is now INCEDO from a two person, AOA-accredited office into one of the most recognized continuing professional development programs in the United States. Under her leadership, INCEDO has won 10 national awards for its innovative approach to continuing education and manages 14 state and national accreditations for UNTHSC. The centralized continuing education office for all health professions Pam envisioned and assembled is unique among health science centers.  

Pam has represented UNTHSC nationally and internationally, she is on the board of the Alliance for Continuing Education in the Health Professions, was on the board of the Global Alliance for CME and the Society of Academic CME (SACME), for which she is past president.

Pam brings to AXDEV a wealth of innovative approaches, credibility, rigor and experience, and joins AXDEV’s organizational culture and commitment to continue its pursuit in providing evidence-based interventions and education; leadership development; and enhanced learning experiences.

Her leadership is well known in the U.S. and abroad and she is recognized as a true role-model in the pursuit of improving performance in organizations and our health systems.

Please join us in welcoming Pam McFadden to our leadership and executive team.

Please follow us on  Facebook @axdevgroup  and LinkedIn  https://www.linkedin.com/company/axdev-group-inc-/

Suzanne Murray

Founder and CEO

AXDEV Group, (Headquarters), Global (USA) & Europe GmbH

8, Place du Commerce, Suite 210

Brossard, Quebec, Canada, J4W 3H2


Phone: +1 450-465-2011

1-888-282-9338 (U.S. & Canada)

Fax: +1 450-465-1155 



May, 2018

The Role of Patients as a Partner in CME/CE Activities


AXDEV Suzanne Murray and Sophie Peloquin will be at the 2018 GAME Annual Conference, “Leveraging Emerging Technologies to Advance CME, CE, and CPD Globally,” taking place May 18 – 19, 2018, at the Hyatt Regency Jersey City on the Hudson, in Jersey City, NJ, USA

Ms. Murray will be moderating a discussion session centered on The Role of Patients as a Partner in CME/CE Activities and other topics, Saturday, May 19th at 12h15.


Details of sessions and abstracts are available on the GAME-cme website


APRIL 2018

“Can CME impact a national healthcare crisis and how will we know?”

#AXDEV is ready to present at the SACME Annual meeting in San Antonio, Texas next week. Suzanne Murray will be presenting at the conference, with Julie White from Boston University: Thursday, April 26th, 4:30 pm-5:30 pm- Best Practices Session #2 (Salon ABC)  for more info on the event: https://lnkd.in/dmWtGtw




March 2018

Are you pursuing International Markets?

The Business Woman in International Trade Newsletter is out! This issue is all about empowering women to Export. Suzanne Murray CEO and Founder of AXDEV Group has contributed by sharing her input on how to better prepare yourself before you pursue international markets. 



January 2018


Specialty Societies and Professional Organization’s role in Identifying Needs for Competency-based education. 

is getting ready to fly to Orlando, FL for .

is presenting with and Isabelle Bardinet of the  on January 22nd.


August 2017,

#AXDEV is pleased to have presented at the #GAME Symposium on LEVERAGING THE UME AND GME LEARNING INTO PRACTICE: THE ROLE OF CPD IN THE CONTINUUM during #AMEE2017  in Helsinki.

On Behalf of our CEO, Suzanne Murray, our Director, Sophie Peloquin, presented on CPD IN PRACTICE: TAILORING CONTINUING EDUCATION TO THE CLINICAL PRACTICE NEEDS OF PROFESSIONALS AND TEAMS with Dr. Nabil Zary, Dr.Todd Dorman and the President of GAME Dale Kummerle.

A Great collaboration.

From left to right: Sophie Peloquin, Director of Performance Strategy, AXDEV Group, Dale Kummerle, President of GAME and Director at Bristol-Myers Squibb, Dr. Nabil Zary Lee Kong Chian School of Medicine, Nanyang Technological University, Singapore and Dr. Todd Dorman, Senior Associate Dean for Education Coordination at Johns Hopkins University School of Medicine.

From left to right: Sophie Peloquin, Director of Performance Strategy, AXDEV Group, Dale Kummerle, President of GAME and Director at Bristol-Myers Squibb, Dr. Nabil Zary Lee Kong Chian School of Medicine, Nanyang Technological University, Singapore and Dr. Todd Dorman, Senior Associate Dean for Education Coordination at Johns Hopkins University School of Medicine.


 August, 2017

GAME Header 2

Congratulations to Suzanne Murray of AXDEV Group for her nomination on the GAME Board of Directors. The Global Alliance for Medical Education serves as the international organization of leaders advancing innovation and collaboration in CME/CPD worldwide, with the goal of improving patient care.



 July, 2017

Understanding Culture and Subcultures for Efficient and Sustainable Transformation

As a leader in your organization or corporation, do you truly understand what impacts the “people performance?”

With so many rapid changes in organizations today, (M&A, business model changes, need to improve performance), leaders frequently omit to acquire real deep evidence from the drivers of their success, or challenges: their people.

This recent article, from over a decade of research and interventions, addresses the urgency for leaders to go deep within their organization sub-cultures, to better understand the issues and causes, if they want true sustainable change.

This article written by Suzanne Murray, Patrice Lazure and Sophie Péloquin was published in People + Strategy, Volume 40, Issue 2, Spring 2017, p.40



November, 2016


“AXDEV Group is pleased and honored to announce the receiving of the important “WEConnect International Certification, as a Woman Owned Business”.

This international certification validates the quality of the company, under the ownership of our CEO and Founder Suzanne Murray, and values the companies that support Diversity programs within their organizations.

This certification is highly recognized in the United States, Canada and growing around the world.

The certification will support companies engaged in supplier Diversity and will continue to provide opportunities for AXDEV to offer quality and impactful solutions to all customers and collaborators, in various industries, and bring greater value to leaders, employees, consumers and patients.

Please join our team in congratulating our CEO and Founder in her 20 years innovative leadership and commitment to better serve the healthcare and business communities.


March, 2016

AXDEV attended the :


Advancing Learning and Care in the Health Professions

March 17-19, 2016 – San Diego, CA

AXDEV demonstrated how collaboration between multiple stakeholders can be successful. By using a rigorous process AXDEV  was able to enhance adherence and collaboration between Primary Care clinics, CME providers, industries and the government. 

AXDEV also made a presentation on European Performance Improvement in Diabetes Demonstration project (EPIDD), which used a four-phase process to improve the performance of three multidisciplinary (Physicians, Nurses) Primary Care teams (PCTs) in providing care to Type 2 diabetic patients.


Webinar: CME Palooza. Preparing for Tomorrow’s Learners… Today

AXDEV was asked to act as a panellist at the CME Palooza Fall Meeting last October 21st. The panel addressed the question of the changing demographics of the healthcare workforce. Should we adapt the way we plan and design education in response to the changing face of health care providers? See what the experts panellists had to say…

Must Read: International Challenges in Patient-Centered Care in Fertility Clinics Offering Assisted Reproductive Technology: Providers’ Gaps and Attitudes Towards Addressing the Patients’ Psychological Needs

Suzanne Murray, Khalid A. Awartani and Sophie Péloquin

People are talking about it!



How to reach us

  • AXDEV (Head Office)
  • 8 Place du Commerce, Suite 210
  • Brossard, Québec
  • Canada
  • J4W 3H2
  • AXDEV Global Inc.
  • 397 Little Neck Rd.
  • 3300 South Bldg. Suite 208
  • Virginia Beach, VA 23452
  • USA
  • AXDEV Europe GmbH
  • c/o Consilia GmbH Wirtschaftsprüfungsgesellschaft,
  • Schloßschmidstraße 5, 80639 München.
  • Telephone:
  • 1-450-465-2011
  • 1-888-282-9338
  • Fax:
  • 1-450-465-1155
  • Email:
  • institute@axdevgroup.com


© 2020 AXDEV