Our team

Our commitment


Our interprofessional team supports our clients, responding to real-world needs in their journey to LEARN, LEAD and LAND. 

Meet the Team



Suzanne Murray’s professional career spans over 30 years in organizational development, management, healthcare research, education and performance improvement.

As the CEO and Founder of AXDEV Group Inc. since 1997, Suzanne has supported organizations, companies and governments in Canada, United States, Europe and Asia. Prior to AXDEV, she spent 18 years at McGill University’s Faculty of Medicine, Centre for Studies in Aging, and the Montreal General Hospital. Her academic achievement in management and administration are from Concordia University.

Suzanne’s leadership and innovative approach have guided decision-makers in major organizations and various industries to assess strategies and operational needs for professionals as well as organizational performance excellence.

  • She has presented at more than 100 international peer-reviewed conferences and published in more than 30 peer-reviewed journals specializing in human and organizational performance and education. Suzanne is a professional guide for women and men in senior leadership positions dealing with behavioral and performance challenges in international specialty societies, ministries of health, the healthcare industry and fortune 500 companies.

Suzanne and AXDEV have received numerous business awards: Alliance for Continuing Medical Education award with the University of Wisconsin, American College of Cardiology & Mayo Clinic; Alliance for Continuing Medical Education award in collaboration with the University of North Texas Health Science Center; Mercuriades award for Best Service Business in Quebec from the Federation of Chambers of Commerce, the Business Women of the Year, for her international contribution, from the Réseau des Femmes d’affaires du Québec (the Quebec business women’s network) as well as other awards.

She has served as a board member and expert consultant for: Global Alliance for Medical Education (GAME); board member, Canadian Association of Continuing Health Education (CACHE); the International Strategies and Professional Development Committees, Alliance for CME (United States). Suzanne was appointed by the Minister of Education, Government of Quebec as a board member of a Quebec-based College (CEGEP Édouard-Montpetit) and was the Chair of the Economic Committee for the International CME Congress in 2008 and 2012.

Suzanne is often referred to as the “Professional & Credible Provocateure”, a leader provoking change, evolution and improvement.



Dave was a family physician in Ontario, Canada, for nearly 40 years, from 1970-2008, in private, group and academic practice settings.

For much of that time, he was active in the development of continuing education programs for practicing colleagues: at Joseph Brant Hospital in Burlington, Ontario; at Hamilton’s McMaster University’s
Faculty of Health Sciences; as associate dean, continuing education, Faculty of Medicine, University of Toronto; and chairman of Ontario’s Guidelines Advisory Committee.

In 2008, Dave left Canada to become Vice President (subsequently senior director) for Continuing Education and Improvement at the Association of American Medical Colleges in Washington, DC.

In 2016, he and Maureen moved to Dubai, where he and colleagues created the Center for Outcomes and Research in Education (CORE) at a new institution, Mohammed Bin Rashid University of Medicine & Health Sciences. In medical education, he’s published more than 200 peer-reviewed papers, abstracts and book chapters, and three major books on continuing education. Dave’s been an invited speaker on four continents.

Later in life, Dave has discovered time for his love of creative writing. He publishes regular short essays in the Hamilton Spectator (www.thespec.com). Most recently, his first novel, “A Potter’s Tale”, was published by Story Merchant Books, Los Angeles, available in hard copy and on Amazon. His former patients, renamed, altered and unrecognizable – but real – figure prominently in his essays and writing.

Dave is the proud father of two and grandfather to two active and amazing boys. He and Maureen have been married for over 50 years. How’d that happen? Dave divides his time between Dundas, Ontario, and (when Covid lets him) Fort Myers Beach Florida.



Pam has worked at The University of Texas Health Science Centre (UNTHSC)  for more than 25 years. She oversaw the growth of what is now Innovative Continuing Education Delivering Outcomes (INCEDO) from a two-person, AOA-accredited office into one of the most recognized continuing professional development programs in the United States. Under her leadership, INCEDO has won 10 national awards for its innovative approach to continuing education. It manages 14 state and national accreditations for UNTHSC. The centralized continuing education office for all health professions that Pam envisioned and assembled is unique among health science centers.

Pam has represented UNTHSC nationally and internationally.  She is on the board of the Alliance for Continuing Education in the Health Professions and was on the board of the Global Alliance for CME and the Society of Academic CME (SACME), for which she is past president.

Pam brings to AXDEV a wealth of innovative approaches, credibility, rigor and experience and joins AXDEV’s organizational culture and commitment to continue its pursuit in providing evidence-based interventions and education, leadership development and enhanced learning experiences.

Pam oversees the activities of AXDEV Global in the US, establishing collaborations with Hospitals, Universities, Specialty societies and professional organizations and acting as a consultant with these stakeholder groups to support them in their goal to positively impact health care through rigorous assessment of their needs, development and deployment of performance improvement interventions and organizational transformations, and assessment of outcomes.

Her leadership is well known in the U.S. and abroad and she is recognized as a true role-model in the pursuit of improving performance in organizations and our health systems.



Sophie Péloquin earned a Bachelor of Sciences in Nutritional Sciences with a minor degree in international development (McGill University, Montreal, Canada) as well as a Master of Medical Sciences in Public Health (Karolinska Institutet, Stockholm, Sweden). She completed additional professional development courses in the areas of strategic planning and communication, entrepreneurship and health assessment methodologies.

Sophie Péloquin has 15 years of experience as a consultant in the healthcare sector. Over the years, her clients have included government bodies (Ministries of Health, public health institutions), professional organizations and medical specialty societies, universities, non-profit organizations as well as corporations in the food and pharmaceutical industries.

Her role with these organizations included strategic planning, development of communication campaigns and design, development and management of programs and interventions aiming at behavioral change.

Evolving from Senior Researcher to Director and now as Vice-President at AXDEV Group Inc., Sophie has been recognized for her ability to lead project teams in the development and deployment of rigorous assessment and impactful, customized performance improvement interventions.

She is involved in providing innovative solutions to clients from various industries and facilitates and supports organizations in improving professional development & fulfillment, team dynamics & efficiencies and organizational functioning, while always incorporating human factors.

She is a member and former board member of the Quebec Public Health Association and an active member of the Society for Academic Continuing Medical Education (SACME), the Global Alliance for Medical Education (GAME) and the Alliance for Continuing Education in the Health Professions.



After graduating from The Université de Montréal with a baccalaureate in biological sciences, Patrice Lazure completed a master’s degree in biomedical sciences, with a sub-specialty in rehabilitation sciences. Since then, he has worked in research for more than 15 years, starting as a research assistant, moving on to research coordination, then lead researcher and finally as Director of Research at AXDEV Group Inc. In his current position, he oversees the activities of the Performance Improvement Division and ensures the same scientific rigor is applied to every AXDEV project, while contributing to the constant evolution of AXDEV’s research methodologies.

Before joining AXDEV Group Inc., Patrice already had an extensive background in clinically applied healthcare research, having collaborated on a large variety of projects, including the evaluation and rehabilitation of driving abilities of disabled populations, the development of a community of practice for stroke clinicians, the development and applicability of a tool to facilitate patient transfer between healthcare centers and the evaluation of a best practices implementation program with rehabilitation professionals providing care to individuals after stroke.

Since he began working at AXDEV Group Inc., his area of interest has focused on the evidence-based identification of the issues that undermine the performance of individuals, teams and organizations as well as the evaluation of applied solutions that target those challenges. Patrice has authored numerous publications in peer-review journals and presentations at national and international conferences.



Ginny Jacobs, PhD, MEd, MLS, CHCP, FSACME, has extensive experience in organizational development, educational planning and human resources and accreditation experience across a wide range of corporate and academic settings. Her previous corporate experience includes consultant roles within the financial services and publishing industries, a business development director within a survey and assessment firm and a management coach within a fast-paced operations and information technology division.

Ginny has successfully participated in dramatic organizational shifts by orchestrating workforce planning for mergers & acquisitions, promoting the adoption of new technologies, navigating organizational restructuring and implementing process and workflow redesign. In addition she has vast experience as a change agent, delivering education consulting services focused on improving the performance of healthcare teams and addressing the need for safe, high-quality patient care.

In her previous role within the business school, Ginny led the development of non-degreed executive education for senior-level business leaders. She proudly represented the school in its partnership with the Mayo Clinic to develop a business curriculum for healthcare executives. She expanded the center’s customized program portfolio by tailoring educational solutions to the needs of an impressive list of Fortune 500 business clients.

Ginny completed a doctoral program in Human Resource Development (HRD) at the University of Minnesota with a specialization in organizational transformation and change. In addition, she holds two Master’s degrees–one in education and one involving the use of technology within corporate training programs.



Allan Laurence has spent three decades delivering complex solutions and services to clients from diversified industries, seeking to leverage various technological strategies that enhance corporate performance and efficiency.

Leading the international operations and Technology Solutions of AXDEV Group Inc., Allan brings solid and efficient project management and operations processes and quality assurance within all client verticals, driving team dynamics and client project quality.

Allan’s expertise in IT ranges from cloud-based solutions to virtualization, data storage solutions, IT service management, data center solutions and AI.

His leadership and skills enhance AXDEV’s customer centric strategies and services, working in multiple organizational and in international markets and cultures servicing the pharmaceutical, government, medical associations, academia and Fortune 500 Companies.

He is well recognized for his high level of service at a global level with external partners and clients.

He has completed a Mini-Executive MBA from McGill University and has a certificate from MIT in Artificial Intelligence: Implications for Business Strategy Program.